Why is this often overlooked?

A lot of golfers don't have confidence in hitting their fairway wood because, quite simply, they don't use it enough. But with technology to help you hit them better - such as the Spin Control System in Lynx's Black Cat fairway wood that offers fantastic control and trajectory - it's time you gave them another go.

Custom fitting is key

We're delighted to see so many of you come to us for a custom fit when you're after a new driver or set of irons, but why does it stop there? A custom fitting is so important in ensuring you get the most from any new purchase, whether that's a driver, fairway wood or putter.